Privacy Policy

Last updated: 24 October 2026

Excellent Financial Services Ltd ("we", "us", "our") is committed to protecting your personal information. This policy explains what personal data we collect through this website and when we advise you, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Excellent Financial Services Ltd (FRN: 767897) is an appointed representative of Trinity Mortgages Ltd (FRN: 806693), which is authorised and regulated by the Financial Conduct Authority.

Registered in England, registered number 10478246.
Address: 112A Walsgrave Road, Coventry, CV2 4ED
Email: info@excellentfs.co.uk
Telephone: 03339980808

2. Information we collect

When you use our website enquiry form, we collect:

your name, email address and telephone number;
the contents of your message;
the date and time of your enquiry and your IP address.

If you become a client, we will also collect the further information needed to give you mortgage, protection or insurance advice, such as your financial circumstances, employment and income, existing commitments, and, for protection products, health information. Health information is "special category" data and is handled with additional care.

3. How and why we use your information

Purpose	Lawful basis
Responding to your enquiry and contacting you	Legitimate interests / steps at your request before entering into a contract
Providing advice and arranging mortgage, protection and insurance products	Performance of a contract
Meeting regulatory, record-keeping, anti-money-laundering and fraud-prevention obligations	Legal obligation
Handling health information for protection advice	Your explicit consent / necessary for insurance purposes
Sending marketing about our services (only where you have agreed)	Consent

4. Who we share your information with

We do not sell your personal data. We may share it with:

Trinity Mortgages Ltd, our regulated principal firm, which oversees our advice and may hold records of it;
lenders, insurers, and product providers, where needed to arrange a product for you;
credit reference, identity-verification and fraud-prevention agencies;
professional advisers such as solicitors, surveyors, and valuers, where relevant to your application;
our IT, hosting, and email service providers, who act on our instructions;
the Financial Conduct Authority, the Financial Ombudsman Service, the Information Commissioner's Office, and other authorities where required by law.

5. International transfers

We aim to keep your data within the UK. If any provider processes it outside the UK, we will make sure appropriate safeguards are in place as required by data protection law.

6. How long we keep your information

We keep personal data only for as long as needed for the purposes above, including to meet FCA record-keeping rules and legal or tax requirements. Enquiries that do not lead to a client relationship are not kept longer than necessary.

7. Security

We use appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access. Please avoid sending sensitive details, such as full bank or card numbers, through the website form.

8. Your rights

You have the right to:

access the personal data we hold about you;
ask us to correct inaccurate or incomplete data;
ask us to erase your data, in certain circumstances;
restrict or object to our processing, in certain circumstances;
data portability, in certain circumstances;
withdraw consent at any time, where we rely on consent (including for marketing).

To exercise any of these rights, email info@excellentfs.co.uk. We will respond within one month.

9. Cookies

This website may use cookies or similar technologies to function properly and to understand how it is used. You can control cookies through your browser settings.

10. Complaints

If you are unhappy with how we have handled your personal data, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk, telephone 0303 123 1113.

For complaints about our services, please write to: Compliance Department, Trinity Mortgages Ltd, Spectrum House, 2b Suttons Ln, Hornchurch RM12 6RJ, or call 02037457727. If you cannot settle your complaint with us, you may be entitled to refer it to the Financial Ombudsman Service www.financial-ombudsman.org.uk

11. Changes to this policy

We may update this policy from time to time. The latest version will always be available on this page.